Clarity over theatre
Simple language, visible priorities and no inflated claims.
About
Business context meets hands-on digital delivery.
I’m Shubham, an independent consultant in Mumbai. I plan and build websites and digital systems with a commercial goal in mind from day one.
I did not arrive here through a conventional developer path. That is useful.
I have spent more than seven years in digital advertising, media sales and client acquisition, working with agencies, brands and decision-makers across BFSI, real estate, healthcare, education, e-commerce and consumer businesses.
That work taught me to look beyond the page itself: how someone discovers an offer, what they need to understand, what makes them trust it and whether the business can follow up effectively once interest arrives.
I now combine that commercial perspective with hands-on product and website delivery. GymNudge, Smile Plus Dental Clinic and Sayfaya show how I translate a business requirement into a working digital experience.
Working principles
How I like to work.
Good projects are not mysterious. They need honest scope, direct communication and a shared understanding of what success should look like.
Context before components
Understand the customer and business before choosing the interface.
Own the outcome
Stay close to the details and communicate early when something changes.
Keep it practical
Use the least complexity required to deliver the right experience.
Professional background
Seven years around growth, media and client decisions.
MGIDJun 2024 to Present
Client Acquisition Manager · Mumbai
New business development and consultative media solutions across agencies and direct brands.
iCubesWireFeb 2019 to May 2024
Senior Lead, Ad Sales, West Region
Agency and brand partnerships across performance, branding, influencer, rich-media and programmatic campaigns.
Early career2017 to 2018
B2B software and real-estate sales
Lead generation, consultative selling, product demonstrations and market research.
Useful crossover
What that experience brings to digital projects.
Customer journeys & conversion thinking
Agency and stakeholder collaboration
Clear commercial positioning
Direct client communication
Product strategy & hands-on delivery
My industry experience informs how I approach projects. It is not presented as seven years of development experience, and employer or client information is never used as freelance proof without permission.
Based in Mumbai. Working across India.
Discuss a project