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Selected work

Proof of thinking, not a gallery of pretty screens.

Each project is presented around the business problem, the decisions made and the role I played. No invented metrics or borrowed client work.

01 / Flagship case studyLive product

GymNudge

A SaaS product designed around a recurring operational problem for Indian neighbourhood gyms: knowing who needs attention today, then following up without losing the human touch.

  • Strategy, positioning and pricing
  • Responsive marketing website
  • Owner dashboard and member journeys
  • Renewal and WhatsApp workflows
Read the full case study
GymNudge gym management dashboard showing renewals, collections and member activity
Real product screen
Live GymNudge product preview
Smile Plus Dental Clinic homepage
Smile Plus dental services page
Smile Plus doctors and specialists page
02 / Local service website

Smile Plus Dental Clinic

A clean, conversion-focused website for a dental clinic in Powai, with clear treatments, trust signals, click-to-call and WhatsApp booking paths.

View live site ↗
Sayfaya mobile car detailing homepage showing a car interior and booking call to action
03 / Service business website

Sayfaya

A premium booking-led website for a mobile car-detailing business serving Halifax, Dartmouth, Bedford, Sackville and Moncton.

View live site ↗
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