See
A daily dashboard surfaces renewals, pending payments and inactivity without requiring reports.
Product case study
GymNudge
A practical SaaS product helping neighbourhood gyms stay ahead of renewals, pending payments and member follow-ups.
Live product homepage
01 / The problem
Important revenue signals were scattered across memory, registers and chats.
Neighbourhood gyms often know their members personally, but that strength becomes difficult to manage as the member base grows. Renewals become reactive, pending payments are hard to see at a glance and inactive members receive inconsistent follow-up.
The product needed to help an owner answer one simple question every morning: who needs my attention today?
02 / The approach
Organise the day around action, not software administration.
The experience is structured around short owner workflows: review what is due, understand priority, contact the right member and keep the collection picture visible.
Prioritise
Members are grouped by the kind of action they need, keeping follow-up focused.
Reach out
WhatsApp-ready workflows reduce repetitive work while keeping communication personal.
Track
Collection visibility connects the follow-up activity to the health of the business.
03 / My role
From business framing to product experience.
Product strategy
Business positioning
User journey planning
Website design & development
Dashboard experience
Pricing & trial flow
Lead-generation strategy
Quality assurance
04 / Product surfaces
Built as one connected journey.
These are real GymNudge product and marketing screens, from daily owner priorities and payment visibility to analytics and the assisted trial journey.
A note on results
Evidence should be earned, not invented.
GymNudge demonstrates product strategy, business positioning, interface design and end-to-end implementation. This case study deliberately avoids unverified user counts, revenue claims and performance metrics. Credible results will be added only when real data is available.
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